*This position is funded through the Canada Summer Jobs (CSJ) program,
and applicants must be between 15 and 29 years of age.
 

THE OPPORTUNITY

The Grand is searching for 3 dynamic and personable BRAND AMBASSADORS (BAs) to work various events, activities, and activations throughout the 2024/25 Season. These are seasonal/full time (35 hours per week) positions, and paid weekly, on the basis of hours worked.

One BA (BA - Business Subscriptions) will be employed from May 27 to July 22, 2024 (and will be working a hybrid position involving outreach and subscription sales to the local business community, as well as support at marketing activations). The remaining two BAs (BA – Marketing) will be engaged from June 24 to August 17, 2024, focusing exclusively on marketing activations. The three BAs will overlap efforts at specific high-volume signature marketing events throughout the month of July.

*When applying, please indicate your preference (if any) to the positions of “BA – Business Subscriptions” or “BA – Marketing”.

Reporting to the Director of Marketing & Digital Strategy, the representatives amplify Grand Theatre messaging by:

• Being an ambassador and representing the Grand Theatre at various community events, such as: festivals, cultural events, community events, markets, parades, sporting events (i.e. external events)
• Distributing promotional materials and giveaway items directly to the general public
• Distributing posters and show/season collateral to local businesses and contacts, and keeping and updating a list of locations distributed
• Conducting activities and interactive experiences pertaining to the Grand Theatre brand or upcoming programming
• Accurately responding to questions about Grand Theatre programming, ticketing, and current offers
• Generating digital content at activations for distribution on the Grand Theatre's web and social media channels
• Actively promoting offers & benefits to current & potential audiences
• Engaging with various members of the London community, including newcomers, seniors, children and youth

BA – Subscriptions only: All of the above AND, reporting to the Director of Business Development to:

• Promote and sell new Business Subscription program, Group Offers, and VIP program to new clients through canvassing and cold calling
• Supply management with reports on touchpoints, customer feedback, and market intel
• Maintain accurate records of sales transactions and customer interactions via CRM
• Provide assistance in ticket-sales/account set-ups via CRM

As representatives for the Grand Theatre, the Brand Ambassadors are a first point of contact for many patrons with the theatre – and are sources of information, high-energy experience animators, and active salespersons.
 

KEY RESPONSIBILITIES/DUTIES

• Maintain a welcoming, positive and friendly experience for all those they interact with, as representatives of the Grand Theatre;
• Set up, tear down, and staff various activations as determined and designed by the Grand Theatre marketing team;
• Maintain a strong knowledge of the Grand Theatre’s shows, programs, and subscription series, and accurately communicate this information to the general public;
• Liaise with Grand Theatre marketing team, audience services team, and volunteers, in preparation for, and during, activations;
• Interact appropriately and professionally with external event organizers and external event staff;
• Distribute collateral, giveaway items, and engage the general public in conversation about Grand Theatre programming
• Collect activation photo/video for use by the Grand Theatre marketing team on social media channels
• Other duties as assigned: provide support to grassroots promotion initiatives, special events, and collateral preparation.
   

REQUIREMENTS/QUALIFICATIONS

• Experience working in a public-facing sales, special events, entertainment, or hospitality position; previous street team or brand ambassador experience an asset;
• Exemplary customer service & communication skills;
• Strong organizational and time management skills;
• Ability to work in various locations in London and surrounding area; driver’s license and access to a personal vehicle an asset;
• Strong affinity with the Grand Theatre and its programming; a background in the performing arts (theatre/dance/music) is an asset;
• Must be reliable, flexible, dependable and willing to work evenings, weekends and holidays;
• Sustained physical activity includes: standing and walking for long periods of time, load in and load out of collateral and signage;
• Ability to work in a fast-paced environment with many disruptions and competing priorities;
• A confident and approachable demeanor with a willingness to interact with members of the general public;
• First Aid training and CPR is considered an asset.

SKILLS & ATTRIBUTES

• You are a ‘people person’ with outstanding interpersonal skills, a passion for the arts and/or theatre sector
• You demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
• You are a team player, who can also work well independently
• You are able to communicate with our patrons in a friendly, professional, and inclusive manner
• You are highly motivated and energetic; you show initiative and can problem solve as well as multitask under pressure

POSITION DETAILS

• Hourly at $18 per hour, approximately 35 hours per week
• Brand Ambassadors are contract/term positions, paid on an hourly basis, with no minimum or maximum # of hours per week;
• Brand Ambassador work environment is predominantly in-person at various external events and locations around London, and surrounding area; the ability to transport yourself to varying locations in a timely manner is required.
• Work hours are a combination of weekday, evenings and weekends, revolving around our summer event schedule;
• New hires are subject to the following conditions of employment:
  • Must be between the ages of 15 and 29 (per the Canada Summer Jobs program guidelines)
  • Must be able to legally work in Canada;
  • Must provide a recent and clear police information check
  • Must meet the program requirements for the Canada Summer Jobs program
     

HOW TO APPLY

Send your resume and a cover letter in a single PDF by email to:

Lia Karidas
Director of Marketing & Digital Strategy
lkaridas [at] grandtheatre.com (lkaridas[at]grandtheatre[dot]com)

Please name your file and email subject line: “BA Application – [Your Name Here]” + indicate your preference (if any) to the positions of “BA – Business Subscriptions” or “BA – Marketing”.

The positions will remain open until filled, however, applications will be reviewed as received. We thank all applicants for their interest in the Grand Theatre, and please note, only those selected for an interview will be contacted.

The Grand Theatre is committed to a selection process and work environment that is inclusive, equitable and accessible. We welcome applications from qualified individuals that reflect the abilities and diversity of communities we serve. The Grand Theatre will provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.